Thursday, August 14, 2014
But how can a business build a strong community of consumers and gather insights into what promotion strategies actually work on a market that companies want to expend to? One of the first things an enterprise can do is to utilize the services of a Santa Barbara internet marketing company such as Digital Links to prepare the foundations of a community where customers and businesses can actively interact. An effective Santa Barbara internet marketing service will keep tabs on key performance indicators and use these as a basis to help businesses set up their community of consumers. They’ll track keywords, feed sales funnels, and find those that can be considered as potential customers as all these factors are sources of useful information that can guide marketing plans.
Wednesday, July 23, 2014
Gone are the days of rushing home or to the office to get on the Internet. Even lugging around a laptop computer seems to be a thing of the past, thanks to mobile devices like smartphones and tablets. With the touch of a button and a flick of the wrist, you're online to do practically anything from the palm of your hand. It comes as no surprise that the popularity of these handheld wonders has spawned many opportunities for internet marketing in Santa Barbara and other parts of the West coast. A bank in Providence, RI, for example, has taken advantage of the capabilities of mobile apps to enhance the customer experience, as reported by Susan Hogan for WPRI.com Eyewitness News: Scott Kilmer said he received an advertisement from his bank that made him aware of a new mobile app that would lock his debit card with just a quick tap and a swipe. The app allowed users to activate and disable their debit and credit cards quickly and conveniently.
Tuesday, July 15, 2014
One of the most efficient ways to keep up with the online marketing wave is to go mobile, and what better way for your business to get maximum visibility to mobile users than by having your own mobile app? After your development team has successfully come up with the prototype, test the product in the market until you’ve tweaked it enough to come up with the final product ready to be sold to your target consumers.
Tuesday, June 24, 2014
You can either spend a whole lot or barely anything at all on creating and marketing your mobile app, but one thing’s for sure: if you play your cards right, the end will always be worth the means of getting there. However, this means that you have a lot to do before your app can be discovered and used.
Search Engine Optimization
To do efficient SEO or search engine optimization, you need to have a page on your website dedicated to the app you want to promote. Then, make sure to place links to the page where it can easily be found (you should have one right on your homepage).
App Store Optimization
As with SEO, your app needs to have keyword-optimized title, description and tags so you can easily direct organic search to your app. This way, when people visit Android or iOS app stores and key in your keyword, there’s a good chance that they’ll find your app.
Social Media Optimization
Next, make use of social media to spread the word about your app. Post content about it on sites like Facebook and link it to your app page or the download page in app stores. Make sure that your content is engaging enough for people to want to share it—and your app—themselves.